I’ve been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usual “tells” that something was synthetically generated, some of the promotions I’ve seen have definitely sparked suspicion. For several weeks, I didn’t see any examples with the AI disclosure required by TikTok’s advertising policies, however, so I had no way of knowing for sure.
What irks me is that someone knows for sure if the content is AI-generated. They’re just not telling the rest of us. And if companies that claim to support AI-labelling …
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