Toyota unveiled the new 2027 Highlander, a fully redesigned midsize SUV that marks the brand’s first three-row electric vehicle for the US market and the first Toyota EV assembled in America. It’s a familiar name – Toyota has been selling gas Highlanders for over 20 years – with an all-new powertrain aimed directly at one of the most popular vehicle segments in the market today. To say this is Toyota’s best chance to best its EV rivals would be an understatement.
The announcement comes at a tumultuous time for the world’s best-selling automaker. Toyota’s strategy of emphasizing hybrid vehicles over pure battery-electric ones seems to have b …
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