​The executive that helped build Meta’s ad machine is trying to expose it 

​The executive that helped build Meta’s ad machine is trying to expose it 

Teens using social media on cell phones on a graphic green background.

Brian Boland spent more than a decade figuring out how to build a system that would make Meta money. On Thursday, he told a California jury it incentivized drawing more and more users, including teens, onto Facebook and Instagram – despite the risks.

Boland’s testimony came a day after Meta CEO Mark Zuckerberg took the stand in a case over whether Meta and YouTube are liable for allegedly harming a young woman’s mental health. Zuckerberg framed Meta’s mission as balancing safety with free expression, not revenue. Boland’s role was to counter this by explaining how Meta makes money, and how that shaped its platforms’ design. Boland testified …

Read the full story at The Verge.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You might also like...

​A $10K+ bounty is waiting for anyone who can unplug Ring doorbells from Amazon’s cloud 

​A $10K+ bounty is waiting for anyone who can unplug…

​ With Ring facing fierce backlash over its Search Party feature, a new program is…

​The Pitt has a sharp take on AI 

​The Pitt has a sharp take on AI 

​ Each episode of HBO’s The Pitt features some degree of medical trauma that almost…

​The executive that helped build Meta’s ad machine is trying to expose it 

​The executive that helped build Meta’s ad machine is trying…

​ Brian Boland spent more than a decade figuring out how to build a system…