A software update rolling out to Samsung’s Family Hub refrigerators in the US is putting ads on the fridges for the first time. The “promotions and curated advertisements” are coming despite Samsung insisting to The Verge in April that it had “no plans” to do so.
Samsung is calling it a pilot program for now, which — I kid you not — is meant to “strengthen the value” of owning a Samsung smart fridge.
Here’s the full statement Samsung sent to Android Authority:
Samsung is committed to innovation and enhancing every day value for our home appliance customers. As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market.
As a part of this pilot program, Family Hub refrigerators in the U.S. will receive an over-the-network (OTN) software update with Terms of Service (T&C) and Privacy Notice (PN). Advertising will appear on certain Family Hub refrigerator Cover Screens. The Cover Screen appears when a Family Hub screen is idle. Ad design format may change depending on Family Hub personalization options for the Cover Screen, and advertising will not appear when Cover Screen displays Art Mode or picture albums.
Advertisements can be dismissed on the Cover Screens where ads are shown, meaning that specific ads will not appear again during the campaign period.
News of the ads was met with incredulity when it first appeared on Reddit. But the writing’s been on the wall ever since Samsung embraced a “screens everywhere” initiative for its home appliances. After all, it was Samsung that started bunging ads into its old smart TVs ten years ago.
