Google’s entire Fitbit lineup is already seeing steep discounts for Black Friday

November 4, 2025
6:33 pm

The Fitbit Charge 6 is currently on sale for $99.95, which matches its best price to date.

Black Friday is still nearly a month off, but that hasn’t stopped the big-name retailers — specifically Amazon, Walmart, and Best Buy — from discounting a slew of Fitbit devices in the run-up to the main event. Most of the company’s smartwatches and fitness trackers are either matching or exceeding their lowest price to date, and in some cases, they’re the cheapest they’ve been since last year. We don’t know with certainty whether these prices will drop further after Thanksgiving, but the current Fitbit deals are very good.

Now is also a great time to pick up a Fitbit because the company has started rolling out the beta of its new AI-powered fitness coach. It’s starting with Android users who’re subscribed to Fitbit Premium ($9.99 per month / $79.88 per year), but Fitbit product manager Taylor Helgren recently told The Verge the plan is to expand it to iOS users “later this year.” We got a brief hands-on with the fitness coach a few months ago, but haven’t tested it thoroughly enough to render a final verdict. Still, if you’ve been hesitant to jump on the Fitbit wagon since Google’s acquisition of the company, the new features are a great sign that Google remains committed to the platform going forward.

Fitbit Charge 6

The Charge 6 is our top Fitbit fitness tracker recommendation because of its EKG, EDA, and blood oxygen sensors, as well as its support for NFC payments and built-in GPS. It can also sync with some gym equipment via Bluetooth — allowing for more accurate fitness tracking — and works with Google Maps, Google Wallet, and YouTube Music (for a fee). Read our review.

Where to Buy:

Fitbit Versa 4

The recently released Versa 4 features heart rate, activity, sleep, blood oxygen, menstrual health, and stress tracking, as well as more than 40 exercise modes that automatically detect and track specific workouts. The smartwatch can’t take an EKG, but it will record heart rate variability and monitor it 24/7. It also supports Fitbit Pay, Amazon Alexa, Google Wallet, and Google Maps, which extends its usefulness beyond its fitness tracking capabilities.

Where to Buy:

Fitbit Inspire 3

The entry-level Inspire 3 nails the basics, providing heart rate, sleep, exercise, blood oxygen, and menstrual health tracking. The basic fitness band can provide you with a Sleep Score every morning, along with tips for improving your sleep. You can also remove the Inspire 3 from its band and wear it as a necklace, which is less obtrusive but disables heart rate tracking. Read our hands-on impressions.

Where to Buy:

Fitbit Sense 2

The Sense 2 is Fitbit’s premium fitness tracker. Its standout feature is stress tracking, which it accomplishes by measuring heart rate variations and using EDA sensors to continually detect subtle changes in your skin’s sweat levels. It’ll offer suggestions, including a guided meditation, to help lower your stress level if it detects a spike. Read our review.

Where to Buy:

Fitbit Ace LTE

The Fitbit Ace LTE is a fitness tracker designed specifically for kids, one loaded with movement-based games that encourage physical activity. It also supports GPS location tracking, as well as the ability to send messages and place calls to a limited number of contacts. However, keep in mind that a Fitbit Ace Pass subscription ($9.99 per month / $119.99 per year) is required for location tracking, messaging, and access to the Fitbit Arcade. Read our hands-on impressions.

Where to Buy:

Google Pixel Watch 3 (45mm, Wi-Fi)

The last-gen Pixel Watch 3 is technically a Fitbit since Google bought the company in 2019 (it’s also one of the best). It features a large screen, a battery that lasts up to 24 hours, and sensors for measuring both your blood oxygen levels and taking an EKG. The terrific smartwatch also offers a host of useful Google integrations and can provide you with custom running workouts, along with a target to aim for. Read our review.

Google’s entire Fitbit lineup is already seeing steep discounts for Black Friday